Weighing in on the Protein World advert

Posted: May 1, 2015 in Uncategorized

Laura Lifts

Something that’s been depressing & frustrating me for the last couple of weeks is the whole Protein World advert debacle. In case you’ve missed it, it’s the backlash related to this Protein World advert for their weight loss range.

Other people elsewhere have been much more eloquent than I could be about the body image aspects of this advert, so I won’t bother to re-hash that aspect. Except to point out that I totally agree that everyone who feels “beach body ready” is beach body ready, whether they’re a size 4 or a size 32 or whatever. I’m not going to dispute whether or not this advert is promoting rigid body shape ideals – of course it is. I also completely don’t dispute that the lady in the advert looks great (but that doesn’t mean we all have to aspire to look like her).

What’s frustrating me most about this…

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